This is an e-mail that Audi has sent me. All the talk of less carbon foot prints is making me worry. Does Audi really want to save the world?? Makes you think because there super-car the R8 does use the least amount of fuel then any other Super-car out there...

Efficiency comes standard with every Audi. With innovations like Aluminium Space Frame and LED technology as well as ongoing research into reduced fuel consumption and lower CO2 emissions across its model range, Audi has long been at the forefront of motor vehicle efficiency. The Audi Efficiency website takes this philosophy even further. It allows you to explore and interact with Audi's efficient technologies in an unprecedented manner. The website has been enhanced with the introduction of a unique Carbon Lifestyle Analyser that not only gives you an overview of all aspects of your carbon footprint, but also allows you to measure your total carbon emissions against South Africa's target individual emissions for 2011 and compare different elements of your carbon lifestyle. By taking the full carbon lifestyle audit and creating a profile on Audi's Efficiency website, you'll be in line toWIN 3 months behind the wheel of the Audi A4 2.0 TDI Efficiency and a relaxing weekend away at the Bushmans Kloof Wilderness Reserve and Wellness Retreat, voted best Hotel in the World 2009 by Travel & Leisure USA. Because we know that you value the environment, you'll also get the opportunity to make a voluntary carbon offset contribution of R45 or more from the Audi Efficiency website to Food & Trees for Africa, a social enterprise addressing sustainable development through climate change action, food security and greening. Explore natural efficiency by Audi. Visit the Audi Efficiency website.

Warm regards, The Audi Marketing Team